Brand kit
The current 5ox Creative identity system.
A practical reference for the 5ox Creative logo, color direction, typography, and website design language.
System
Minimal, architectural, and conversion-minded.
More white space.
The current direction uses white as the primary surface, with warm off-white only as a supporting band.
Structure and trust.
Deep navy carries hierarchy, CTAs, footer structure, and executive credibility.
Sparing emphasis.
Copper is used for small signals, not full-page warmth.
